When in 2008 Polaroid announced that it will discontinue its production of instant film, it was an end of an era. Loyal fans feverishly stocked up on precious film; and when it ran out, had to settle on using phone camera apps that emulated the vintage look and feel of a Polaroid.
Luckily, in an effort to revive and spring the brand into the digital age, Polaroid hired Lady Gaga as its artistic director. And she definitely did not disappoint.
Art and technology collide in these GL20s sunglasses/camera, where a wearer can take pictures or video and instantly display on the glasses. Available this summer, the price has not yet been announced.
But I’m more excited about Polaroid’s another new product–GL30 (also Lady Gaga’s contribution), which is an instant-print digital camera. Users can take multiple digital images and choose the one they want to print via a pop up LCD screen. To learn more and watch the announcement video click here.