haute projection

Chiming in on the discussion of democratization of fashion shows, Stefano Pilati, creative director at Yves Saint Laurent, chose to show his 2008 Fall/Winter menswear collection as a triptych LCD projection. Featuring Simon Woods, the star of HBO’s Rome, the presentation is captivatingly eery and seamlessly (and unpretentiously) incorporates the clothes as part of its plotless sequence.  

Pilati elaborates on use of technology in lieu of the traditional catwalk in his interview with Wallpaper Magazine.

The result is an engaging art film with a creepy looking dude, who still manages to look hot…in a weird kind of way:

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1 Comment

  1. […] embraces technology in innovative ways, as we saw with runway shows by Viktor & Rolf and YSL. This time, RalphLauren.com continues to push the boundaries by using their 888 Madison flagship […]


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