hot but bothered

Though completely swept away by its beauty, I’m just a tad bothered by the blatant leap between art and commerce in Prada’s animated short, Trembled Blossoms. Conceived as wallpaper for Prada stores, this collaboration between 2×4 and illustrator James Jean was animated via motion-capture technology and latest animation techniques.

Totally gorgeous, I know…But the story of fantastical journey could have kept its magic by keeping the artistic gesture and commercialism far apart.

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